Introduction
Remember the last time your home Wi-Fi went out? Frustrating, right? Imagine that frustration multiplied tenfold, with hungry customers waiting, staff scrambling, and revenue vanishing into thin air. That’s the reality for restaurants when their internet connection goes down.
Nowadays, internet connectivity isn’t a luxury for restaurants – it’s the foundation upon which their operations are built. It’s the pulse that keeps everything running smoothly, from taking orders and processing payments to managing inventory and engaging with customers.
So, what exactly does the internet do for your favorite restaurant? A lot more than you might think.
What the Internet does for your Restaurant?
- The Heart of the Operation: Point-of-Sale (POS) Systems: Gone are the days of handwritten orders and clunky cash registers. Today’s cloud-based POS systems streamline everything from order taking to payment processing. But when the internet cuts out, it’s like going back in time, with staff frantically scribbling on notepads and struggling to calculate change.
- The Money Maker: Payment Processing: We live in a world where plastic reigns supreme. But without an internet connection, restaurants are forced to either go cash-only (alienating a huge chunk of customers) or risk accepting card payments that might later be declined, leaving them to foot the bill.
- The Delivery Dynamo: Online Ordering: Did you know that online food ordering has skyrocketed in recent years, growing 300% faster than dine-in? And with the pandemic accelerating the trend, third-party delivery services like Grubhub and Uber Eats have become a major revenue source for many restaurants. But guess what? No internet, no online orders.
- The Stockroom Savior: Inventory and Supplier Management: Automated systems that track inventory and automatically reorder supplies are a lifesaver for busy restaurant owners. But without the internet, it’s back to clipboards and endless phone calls with suppliers, taking valuable time away from serving customers.
- The Loyalty Magnet: Customer Engagement: Digital loyalty programs and targeted marketing campaigns are the secret weapons of successful restaurants. They keep customers coming back for more. But an internet outage shuts down these tools, leaving you unable to connect with your most loyal patrons.
- The Productivity Booster: Customer Wi-Fi: Free Wi-Fi isn’t just a perk for customers; it’s a necessity for many who rely on it to work while they eat. An outage can send these customers packing to your competitors.
The Domino Effect of Downtime
But the fallout goes beyond technical glitches. Staff morale takes a nosedive as they grapple with frustrated customers and outdated workarounds. Long wait times, order mistakes, and inaccessible loyalty programs sour the customer experience, tarnishing your restaurant’s hard-earned reputation.
In our next post, we’ll dive into the financial abyss of internet outages. Get ready to see how even a few hours of downtime can cost your restaurant tens of thousands of dollars. We’ll also explore the unique challenges faced by different restaurant types, from fast-casual to fine dining. Stay tuned to discover how you can safeguard your business from the devastating impact of connectivity loss.
We have detailed the impact of connectivity loss in restaurants in a white paper, “The Actual Cost of Internet Outages on Restaurant Operations” which you can Download Here
Read the next Blog “The Downtime Disaster: Calculating the Shocking Cost of Lost Connectivity”
