Scaling a Southern Staple:
How Biscuit Belly Built a Beloved Brand

How do you turn a southern classic into a brand people love? In this episode of TechBite, Biscuit Belly owner Laura Coulter joins Hamed Mazrouei to share her journey from pharmacist to restaurant founder and what it took to build the brand.

Featured Episodes

Building a $1 Billion Restaurant Brand: The Dave's Hot Chicken Story | Jim Bitticks | Hamed Mazrouei

Vivant

Jan 09, 2026

Smoking Profits: How Dickey’s Balances Legacy and 15% Margins (Pt 1) | Laura Dickey | Hamed Mazrouei

Vivant

July 1, 2025

The Business of Better Eating: How WOWorks is Redefining Fast Casual | Kelly Roddy | TechBite

Vivant

June 06, 2025

Scaling Your Restaurant + Brand Building: The Wildflower Story (Part 1) | Louis Basile | TechBite

Vivant

May 10, 2025

All Episodes

How Vivant Ensures Your Business Never Loses Money to Internet, Phone & WiFi Outages

July 30, 2026

How Vivant Built a Network Architecture that Protects Revenues and Saves Costs for Businesses

July 23, 2026

The Secret to Exponential Restaurant Franchise Growth | Healey Mendicino | Hamed Mazrouei | TechBite

Mar 17, 2026

Why Success in Business Starts in Your Mind | David Meltzer| Hamed Mazrouei | TechBite

Mar 7, 2026

From 5 to 100+Locations: The Playbook Behind Capriotti’s Franchise Growth | David Bloom | TechBite

Feb 10, 2026

Building a $1 Billion Restaurant Brand: The Dave’s Hot Chicken Story | Jim Bitticks | Hamed Mazrouei

Jan 9, 2026

10 Questions to Ask When Franchising Your Restaurant Brand (Part 2) | Kendall Ware | Hamed M

Oct 14, 2025

How Original ChopShop Nails Labor, Sales, and Margins | Jason Morgan | Hamed Mazrouei

Oct 29, 2025

10 Questions to Ask When Franchising Your Restaurant Brand | Kendall Ware | Hamed M | TechBite

Sep 3, 2025

Digital Dining: How to Win at Guest Experience from the First Click | TechBite | Joseph Szala

Sep 2, 2025

Scaling Sizzle: The Pepper Lunch Strategy for Data-Driven Growth | Troy Hooper | TechBite | Hamed M

Aug 15, 2025

Smoking Profits: How Dickey’s Balances Legacy and 15% Margins (Pt 2) | Laura Dickey | Hamed Mazrouei

July 17, 2025

Smoking Profits: How Dickey’s Balances Legacy and 15% Margins (Pt 1) | Laura Dickey | Hamed Mazrouei

July 1, 2025

The Business of Better Eating: How WOWorks is Redefining Fast Casual Pt. 2 | Kelly Roddy | TechBite

June 27, 2025

The Business of Better Eating: How WOWorks is Redefining Fast Casual | Kelly Roddy | TechBite

June 6, 2025

Scaling Your Restaurant + Brand Building: The Wildflower Story (Part 1) | Louis Basile | TechBite

May 10, 2025

Scaling Your Restaurant + Brand Building: The Wildflower Story (Part 2) | Louis Basile | TechBite

May 12, 2025

Effective Ways to Grow Topline Revenue | TechBite Podcast with Don Fox (Ex-CEO, Firehouse Subs)

Dec 07, 2024

Scaling Success: How Don Fox Transformed Firehouse Subs from 65 to 1,200+ Locations

Nov 06, 2024

4 Steps For Implementing A Winning Restaurant Loyalty App

Mar 31, 2023

How Technology and AI Help Increase Topline Revenue | Don Fox Podcast (Part-2)

Nov 20, 2024

Do Restaurants Have Thin Margins? | TechBite

Apr 14, 2023

Boost profits with data and a VIP customer experience on Evocalize Episode

Aug 20, 2024

Is Your Restaurant Data HIDING the Secret to Explosive Growth?

Oct 21, 2024

Why Gathering Customer Data Is Important – Part 2

Sept 21, 2024

Boost profits with data and a VIP customer experience on Evocalize Episode

Aug 20, 2024

High Level Overview of Restaurant Marketing Ft. Rev Ciancio

Aug 14, 2024

Hamed Mazrouei on transforming your POS data into a marketing machine

Aug 02, 2024

Restaurant Marketing Strategies: Things You MUST Do In Your Restaurant ft. Rev Ciancio

July 30, 2024

Top 10 Mistakes That Restauranteurs Make (Part 3: Relationship Between Franchisee and Franchisor)

July 23, 2024

Top 10 Mistakes That Restauranteurs Make – Part 2

June 18, 2024

Top 10 Mistakes That Restauranteurs Make – Part 1

June 7, 2024

How to Optimize the Recruitment Process In The Restaurant Space (Part 3)

May 31, 2024

How To Solve Labor Challenges in The Restaurant Industry (Part 2)

May 28, 2024

How To Solve Labor Challenges In The Restaurant Industry (Part 1)

May 24, 2024

Restaurant Delivery: 3rd Party Delivery VS 1st Party Delivery | TechBite

Dec 19, 2023

The Pitfalls In Franchising | Franchising – Part 3 | TechBite – Season 1

Nov 16, 2023

Digital Transformation: Customer Or Team Member First? | FSTEC 2023 | TechBite Podcast

Oct 19, 2023

The Role of Technology In Business | FSTEC 2023 | TechBite Podcast

Oct 02, 2023

The Role Of AI In Marketing Automation | The Cowboys Podcast – Part 3

Sept 05, 2023

How To Elevate Customer Experience In The Restaurant Industry | Cowboys Podcast – Part 2 | TechBite

Aug 26, 2023

The Vision Behind Milagro Why They Joined | The Cowboys Series – Part 1 | TechBite

Aug 17, 2023

Franchising Restaurants: Expert Insights & Perspectives To Grow Your Brand | TechBite

Jul 21, 2023

All In One Restaurant Platform | TechBite

Jun 29, 2023

How ChatGPT & AI Will Impact The Restaurant Industry | TechBite

Jun 15, 2023

Personalized Marketing: The Impact On Your Sales And Profitability | TechBite

May 17, 2023

Restaurant P&L Statement – Why It is Critical | TechBite

May 10, 2023

The Power of CDP – How It Helps Restaurants Make Money | TechBite – Season 1

Apr 29, 2023

Why Technology is Critical for Restaurants – Part 1

Sept 03, 2024

Scaling a Southern Staple:How Biscuit Belly Built a Beloved Brand

Featured Episodes

Building a $1 Billion Restaurant Brand: The Dave's Hot Chicken Story | Jim Bitticks | Hamed Mazrouei

Vivant

Smoking Profits: How Dickey’s Balances Legacy and 15% Margins (Pt 1) | Laura Dickey | Hamed Mazrouei

Vivant

The Business of Better Eating: How WOWorks is Redefining Fast Casual | Kelly Roddy | TechBite

Vivant

Scaling Your Restaurant + Brand Building: The Wildflower Story (Part 1) | Louis Basile | TechBite

Vivant

All Episodes

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Scaling a Southern Staple:
How Biscuit Belly Built a Beloved Brand